- Quartz, Thursday, August 22, 2013 3:08 PM
Apple, with its TV strategy now focused on negotiating directly with content providers instead of cable companies, is talking to "production studios and networks to
provide content for a television set that would emphasize apps over cable TV, according to people familiar with those discussions," writes Quartz reporters. Those companies include HBO, ESPN, and
Viacom, but everything's probably preliminary, so those reporters speculate a lot. "A deal with a top-tier content provider like ESPN or HBO could represent a tipping point
that would encourage Apple to bring the product to market,
" they write.
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