Google may have created tabs to help Gmail users feel less overwhelmed by "inbox overload," but it turns out that "inbox overload" might actually be a myth. As The Guardian points out, the numbers
tell a different story. According to the DMA's Email Tracking Report 2012, 40% of consumers that get emails from brands get no more than 3 a day and 63% get no more than 6 a day. In
addition, Merkle's metrics reveal that 74% of consumers prefer to receive email from marketers over any other channel.
Read the whole story at The Guardian »
