Around the Net
Asda Adds Social Media Love To Packaging
- Marketing Week, Friday, August 23, 2013 9 AM
Asda, Walmart’s U.K.-based discount chain, is adding real social media posts from customers to packaging, and using the positive responses in point-of-sale materials, too. The goal is to make the private label Chosen By You food brand more emotional, using a #ChosenByMe hashtag.
