InMobi tapped Stephanie Sarofian executive director, brand and agency, reports Adweek
. She will work Madison Avenue contacts for brands like L'Oréal, Amex, Delta, GM, Kraft and
Miller-Coors. Previously, she was with DigitasLBi for 18 years. InMobi, headquartered in San Francisco, is also promoting Australia-New Zealand lead Francisco Cordero to North American vice president
and general manager for brands. He will also work out of the tech firm's New York office.