• by Amy Corr  @MediaPostOTL, August 23, 2013

The first rule of Protein Fight Club is telling everyone you know about it. MilkPEP launched a trio of TV ads informing milk lovers that the drink packs a punch: a protein punch. For those looking to add additional protein to their diet, look no further than an 8-ounce glass of milk. What better meal to add protein than breakfast? Milk goes head-to-head with breakfast competitors, easily devouring the competition. A greasy breakfast burrito is no match for milk in a rope-climbing competition. See it here. My favorite breakfast food, aside from bacon, takes a beating in the next ad, seen here. An omelet is delicious but can’t be eaten on the go. Would you rather douse your cereal with milk or orange juice? Exactly. You can’t get cereal-flavored milk from OJ. Watch it here. Deutsch NY created the campaign.