Around the Net


Mobile Ad World Making Room For RTB

  • , Tuesday, August 27, 2013 11:13 AM

"Real-time bidding, or 'programmatic buying' as it is sometimes called, is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer," Tech News World wrote. "Now this trend is starting to creep into how mobile ads are delivered."

Read the rest of the article here.

Read the whole story at »

Next story loading loading..