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Why Brands Should Reject Pay-For-Performance Management Models

  • PPC Hero, Tuesday, August 27, 2013 2:14 PM
Reputable agencies don't increase the amount a client spends on paid-search campaigns for three months just to make an extra buck or two for managing paid-search accounts, explains Kayla Kurtz. She has put together a short list of six reasons why a pay-for-performance model to manage accounts doesn't work, and what brands should look for instead. Read the article here.

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