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Google Combines Paid Search, Organic Reporting

Previous Google search reports showed paid and organic campaigns separately. Now the tech company has combined the two to help advertisers see where they can improve performance. It shows how specific paid-search keywords perform in organic listings, and allows marketers to compare the performance for each query when an ad, organic listing, or both appear in the search results page generated by a query. The goal is to help marketers discover additional keywords, optimize the presence of high-value terms, and measure changes across paid and organic search campaigns.

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