Around the Net
Kobe Bryant Plays Role New Lenovo Campaign
- NYSportsJournalism.com, Wednesday, August 28, 2013 8 AM
Tech company Lenovo is entering its second season as an official NFL sponsor, but the former NBA marketing partner has not forgotten its hoops alliance, putting Kobe Bryant at a piano to play Beethoven's 'Moonlight Sonata' in support of products hitting the U.S. and China.
