restaurants

Popeyes Fans Submit Singing Videos



To support a "Love that Chicken Month" limited-time deal, Popeyes Louisiana Kitchen is running a social media-driven, user-generated video contest.

Through Sept. 30, the chain is offering two pieces of chicken and a biscuit for $2.99.

Fans can submit short (maximum 30 seconds) videos of themselves singing the chain's "Love That Chicken from Popeyes" jingle via YouTube, Vine or Instagram, tagged with #LoveThatChicken. Once the video is uploaded and an entry form filled out, participants copy the URL to the promotion's microsite to enter.

After the entry period ends on Sept. 30, a judging panel will choose three video winners in each of the three social media channels, based on creativity, adherence to the contest theme, and originality. Prizes include $1,000 (1st place), a wireless Bluetooth speaker (2nd place) or a Popeyes T-shirt, carabiner and $25 gift card  (3rd place). 

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All videos will appear on the dedicated microsite, with 12 being presented weekly as “The Spicy Dozen.”

Employees can also participate in their own version of the contest, for a chance to win $500 and a private party for their restaurant group.

The contests were created by Popeyes's digital agency of record, Campbell Mithun. 

Popeyes will drive traffic to its #LoveThatChicken Chorus landing page via Twitter, Facebook, in-store signage and promotional Web site banners.  

Branding agency GSD&M created a call-for-entries video featuring "Annie," the Popeyes spokesperson who appears in its TV spots, and a national :30 spot to support the limited-time menu offering.

In addition, the chain has partnered with Coca-Cola on a "Popeyes and Sprite Trip of a Lifetime" sweepstakes.

Through Oct. 6, Popeyes customers who buy a 32- or 44-ounce beverage will get it in a Sprite-branded cup bearing a 12-digit code. That code can be texted to the short code 777483 to enter the sweeps, which offers a grand prize of a trip for two to New Orleans and two tickets to attend a Sprite-sponsored concert at the House of Blues in February 2014. Each code also enables the user to download a song or Popeyes ringtone.

The sweeps can also be entered, without purchase, through a mail-in entry.

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