Hoping to push more TV viewers and filmgoers while interacting with TV/video ads on the Internet, video ad network Tremor Video is working with TV/movie listing service TMS.
will take TV listings and movie showtimes from TMS and insert them into its digital entertainment-focused video ads. Tremor Video says its first time it has integrated of third-party entertainment
data into its video ads.
When a consumer interacts with a video ad unit, an overlay with a ZIP code entry field appears. The user enters location information and then is given TV providers
or movie theaters in their local area -- as well as channel numbers, program airtimes or movie showtimes.
Tremor says this information complements the video element of the advertising,
enabling the consumer to go to specific channels/theaters at specific times.
TV and movie data from TMS gives Tremor Video access to 1.5 million TV shows airing on more than 15,000 cable
and broadcast lineups and 400,000 weekly movie showtimes covering more than 45,000 screens.
John Kelleher, president/chief operating officer of TMS stated: "We believe these units will
successfully connect networks and studios whose objectives are to drive viewership for their content and audiences seeking information on what, where and when to watch."