• by Amy Corr  @MediaPostOTL, September 6, 2013

The latest spot for the Infiniti Q50 debuts technology that can predict an accident a driver is unable to see, a whopping two cars ahead. The first spot, “Factory of Life,” shows a man breaking from the norm to drive a Q50. In “Frozen Moment” we see a more serious side, a young family out for a drive, unaware that danger is close. The ad highlights Infiniti’s Predictive Forward Collision Warning technology that uses radar to predict a possible collision two cars ahead by measuring the closing gap between the car directly in front of you and the car two cars ahead. Mom is alerted of a potential crash and is able to brake with more than enough time to spare. Watch the ad here, created by TBWA\Chiat\Day LA and directed by Michel Gondry.