CBS and Time Warner Cable have come to an agreement on carriage and transmission rights and ended the month-long CBS blackout on the cable operator Monday at 6 p.m. Though the terms of the deal were
not made public, an internal CBS memo noted that the company was "receiving fair compensation for... content."
"It's a win for both sides," writes Connor Simpson. "CBS was starring
directly into a black hole of lost advertising dollars if they couldn't broadcast...[its new fall shows] to the 3.2 million people who subscribe
to Time Warner Cable, while the
cable company would face an ever bigger headache from angry customers threatening to finally switch providers should they not get their football fix every Sunday."
Read the whole story at The Atlantic Wire »