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Google Analyzes Employee Snacking

With all the free food at Google, snacking patterns have become important to analyze. Cecilia Kang tells us about "Project M&M," a special ops force of behavioral science PhDs" who "conducted surveys of snacking patterns, collected data on the proximity of M&M bins to any given employee, consulted academic papers on food psychology, and launched an experiment." It's just one more corner of the office complex that Google analyzes with data. Kang doesn't say whether this analysis costs Google. When the chocolates were hidden in opaque containers, but the company displayed dried figs, pistachios and other healthful snacks in glass jars, New York office employees consumed 3.1 million fewer calories compared with M&Ms within seven weeks.

Read the whole story at Washington Post »

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