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'Apprentice' Exposure Pays Off for TheKnot.com

Its use as a marketing tool in the Nov. 11 episode of NBC's "The Apprentice" reality TV show is paying off for TheKnot.com. The weddings site not only gained 3,600 new registrations from brides-to-be right after the show's broadcast, it also generated interest from vendors in the $30 billion-a-year weddings industry.

Read the whole story at DMNews.com, November 15, 2004 »

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