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Ad Network Monitors Web Habits

At the height of the dot-com boom, DoubleClick made itself the object of scorn among privacy advocates by trying to track Internet users individually and show them ads related to their surfing habits. Now advertisers are circling back to the idea, but in a way that, they argue, will spare them the privacy-related outcry.

Read the whole story at The New York Times, November 15, 2004 »

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