It's currently legal for e-cigarettes to be advertised on TV, but that could change in October, when the Food and Drug Administration is likely to ban what's now "an emerging source of revenue for TV
networks, where spending on e-cigarette commercials climbed 17.9% to 2012 from 2011," writes Michael Sebastian. "Big Tobacco's historic return to TV after more than 40 years" of the ban has also been
mixed with "renewed print ad spending for tobacco, which has declined since the
Master Settlement Agreement in 1998."
Read the whole story at Advertising Age »
