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Consumer Attitudes Toward Smart TV Ads

  • BizReport, Friday, September 6, 2013 8:01 AM

Shipments of Smart, or Connected, TV units hit 12.7 million in the first quarter of this year. Smartclip and LG Electronics research shows Smart TV interactive quality is enabling advertisers to create "deeper engagement between the viewer and the content being viewed, including brand advertising." In addition, Smart TV users aren't shunning interactive ads.

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