It's Official: Adap.tv Evolves Into AOL Video
- September 6, 2013
AOL this morning said it has completed its $405 million acquisition of online video ad net Adap.tv, and that itw would be integrated as the centerpiece of AOL's programmatic video advertising stack.
AOL said Adap.tv would continue to operate independently as part of AOL's video organization, but will also be packaged as part of AOL Networks video offering.
