• by Amy Corr  @MediaPostOTL, September 9, 2013

NFL team, the Detroit Lions, added Lowe Campbell Ewald to its starting line-up, awarding the agency with lead creative duties. The agency will handle brand strategy and overall design direction, as well as creative campaigns consisting of print, outdoor, social media and in-stadium elements. The agency launched its “One Detroit. One Pride,” campaign on Sept 8, the season opener. Lowe Campbell Ewald created a video, “The Pledge,” to be used in-stadium. The partnership, the first since the agency joined the Lowe and Partners Worldwide network, kicked off in July with the soft launch of “One Detroit. One Pride.” Earlier this year, Lowe Campbell Ewald announced plans to relocate to downtown Detroit after 35 years in the suburbs. The agency is expected to move into to the J.L. Hudson Warehouse at Ford Field in January 2014. “We have a strong sense of unity here in Detroit, between the players, coaches, fans and citizens, and we want the entire NFL family to not only see it, but feel it,” said Jim Palmer, CEO of Lowe Campbell Ewald.