In the “Star Wars” movies, Stormtroopers serve as the epitome of sterile, cookie-cutter conformity. In a TV spot for Nissan Juke, airing in Japan, one Stormtrooper is anything but. In “Dare to Differ,” a Stormtrooper has its eye on a customized Nissan Juke driving through the Imperial City. The car is red with a white racing stripe, making it stand out easily from other cars. Inspired, the Stormtrooper trades in his white armor for sleek red, complete with white racing stripe. See it here. Additional print, web films and website will launch later to support the customizable Juke. TBWA\HAKUHODO created the campaign, directed by Scott Lyon.
Stromtroopers? maybe you meant Stormtroopers. May the force be with you...