In its 18th year of partnering with the National Football League as an Olympic sponsor, Visa USA is looking to give football fans the experience of their dreams.
In a campaign that kicked off with the first Sunday of NFL games, the company is encouraging fans to share their football fantasies on Twitter and Instagram using the hashtag #MyFootballFantasy. Company executives will manage the tweets and make a few of them come true.
The company, which has been an NFL sponsor since 1995, kicked off the campaign with a television commercial that depicted San Francisco 49ers head coach Jim Harbaugh yelling at a bunch of peewee football players. What initially looks like a professional coach taking things a bit too far (“Nobody’s tackling anybody!” he screams at one point) is later revealed to be one fan’s dream: To have Harbaugh coach a peewee team.
Visa plans to launch similar commercials featuring Atlanta Falcons wide receiver Julio Jones and New Orleans Saints quarterback Drew Brees.
Experiences seem to be the name of the game for this year’s football season. Earlier this month, Lenovo launched a fantasy football-oriented campaign through which one winner will have a chance for a true coaching experience, helping draft players for the 2014 Pro Bowl and walking the sidelines for the first half of the game.