Eden Tsehaye has been hired as manager, analytics for Digitaria. Previously, she led digital analytics for one of Best Buy’s eCommerce programs. Tsehaye will be based in the digital marketing, technology and data company’s Minneapolis office, leading research and analytics for Midwest clients. She reports to vice president, insights and action, Karen Bellin. Prior to Best Buy, Tsehaye was senior web analyst for RMG Connect, which was absorbed by JWT Minneapolis, which became Digitaria in 2012. Tsehaye will be joined by Sumer Raser, a new analyst in the Digitaria Minneapolis office.