and the NFL
ask viewers: “Are you fan enough?” Sports fans are a loyal and sometimes obsessed bunch, and this 60-second spot depicts the dedication of fans, players and coaches. The end goal for
everyone is having their team make it to Super Bowl 48. “March to 48,” the first of two films, highlights fan activities like shaving your team logo into your head, and is peppered with
cameos from San Francisco 49ers coach Jim Harbaugh, Cowboys owner Jerry Jones, Hall of Famer Barry Sanders and Detroit Lions quarterback Matthew Stafford. My favorite scene features Jones as he gets
into an elevator full of New York Giants fans. Watch it here
. A second film debuts in November focusing
on the march to the playoffs. TBWA/Chiat/Day
created the campaign.