Firstbank Teaches Consumers How To Bake Banana Bread And Play Dominoes

FirstBankFirstbank sticks with the quirky ads in its latest campaign, although it shifts its emphasis from “less stressful” to “faster,” when it comes to “Mortgages Made Easy.” Since Firstbank does the heavy lifting, people find themselves with an unusual amount of free time on their hands. In a TV spot, one co-worker has so much free time that he spends it recreating war scenes, ala “Braveheart.” Embarrassed, the man tells his co-worker he plays golf. See it here. Print ads offer helpful advice like how to make banana bread, play dominoes, and achieve a better golf game. “This is a mortgage ad,” reads the top of each ad, along with the “worry less about your mortgage and more about your free time” at the bottom. See them here, here and here, created by TDA_Boulder.

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