Firstbank sticks
with the quirky ads in its latest campaign, although it shifts its emphasis from “less stressful” to “faster,” when it comes to “Mortgages Made Easy.” Since
Firstbank does the heavy lifting, people find themselves with an unusual amount of free time on their hands. In a TV spot, one co-worker has so much free time that he spends it recreating war scenes,
ala “Braveheart.” Embarrassed, the man tells his co-worker he plays golf.
See it here. Print ads offer
helpful advice like how to make banana bread, play dominoes, and achieve a better golf game. “This is a mortgage ad,” reads the top of each ad, along with the “worry less about your
mortgage and more about your free time” at the bottom. See them
here,
here and
here,
created by
TDA_Boulder.
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