• by Amy Corr  @MediaPostOTL, September 12, 2013

The Phoenix office of Cramer-Krasselt was named agency of record for Monterey County Convention and Visitors Bureau (MCCVB). C-K will handle brand strategy and positioning, advertising, and media planning and buying. The new brand campaign, “Grab Life by the Moments,” was unveiled at the recent MCCVB annual membership meeting, and will debut in October in print, online and events. “The campaign focuses on all the amazing moments you can experience in Monterey, layered with a carpe diem attitude toward life,” said Ian Barry, C-K’s senior vice president and executive creative director.