• by Amy Corr  @MediaPostOTL, September 12, 2013

Friends don’t let friends walk through life with food stuck between their teeth. If you feel uncomfortable about telling your friends about the huge piece of spinach, lettuce, parsley or unrecognizable food stuck between their teeth, there is a social media solution where you can just embarrass them anonymously. UNION and Colgate-Palmolive created “There's Something in Your Tweet,” a Twitter campaign that promotes the Colgate* Slim Soft toothbrush in Canada while anonymously alerting people to food stuck in their teeth. Personally, I’d rather have my friend tell me in person, rather than read online that my arugula salad has put a crimp in my style. The service allows users to enter someone's Twitter handle or email address and select from a variety of food options ranging from popcorn to "super-healthy kale" for what's stuck. A message is sent and both sender and recipient receive a $1-off coupon for a new Colgate* Slim Soft toothbrush. An example anonymous tweets reads: “A friend asked me to tell you there’s popcorn stuck in your teeth. This coupon will help.” At least Colgate has a good sense of humor, with one supporting ad stating: “The kindest way to tell someone they have food stuck in their teeth is to ask a large international corporation to do it for you.”

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