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Just A Content Marketing Experiment

McKay Allen tells us about a content marketing experiment where writers posted 150 blogs in 50 days to analyze the results and determine whether new content really drives traffic and search engine query rankings. In 10 weeks, organic traffic to the site rose 69%; organic traffic to the blog, 514%, and referral traffic, 901%. After thousands of comments from readers, Allen decided to write a piece on why readers were disgruntled about the positive results. Read the article here.

Read the whole story at Search Engine Journal »

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