Sun Sponsors Video On

  • November 17, 2004
The online edition of the Wall Street Journal recently launched a new video content hub on its site, making eight to 10 streams of footage from CNBC available for downloading each day, said Mike Henry, the online Journal's director of sales, yesterday.

Sun Microsystems this Monday started sponsoring the segments, with a five-second introduction, saying "Wall Street Journal Center is brought to you by Sun Microsystems." Sun will also run a 30-second re-purposed television ad after the news portion of the segment ends; the first ad, targeting senior executives, will be for the Solaris 10 operating system. Sun will be the sole sponsor for the next three months, said Henry.

The streams will be available to non-subscribers as well as paying customers.



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