Dentsu's 360i Lov's Brazil, Opens Office There

360i, the New York-based digital shop that is part of Japan’s Dentsu Network, is headed to Brazil. Specifically, it is opening an office in São Paulo, Brazil, marketing its third international office this year, including outposts in London and Toronto.

360i said it will partner with local Dentsu digital shop LOV, which the Japanese holding company acquired last year, to offer joint services to clients in the region.

The agency said LOV is the second-largest digital agency in Brazil, according to Ibope Monitor, with 120 employees and clients including Sony, Toyota and Mondelez.

André Franca, current COO of LOV, has been named managing director of 360i Brazil.

Citing the 2014 World Cup and the 2016 Summer Olympics to be hosted by Brazil, 360i chief Bryan Wiener said the timing is right to expand in the market.

360i has already begun working with some brands in the country in partnership with LOV, including current 360i client Mondelez for Club Social, the number one branded cracker in Brazil.



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