The new owners of Maxim magazine plan to launch a cable channel later this year in an effort to ease the pressure of ad sales on its print publication. "We're going to take a lot of the Maxim
proprietary events and turn them into original programming," Calvin Darden told Adage. "We're going to get into extreme sports and music. It's going to be very exciting." Darden Media Group hopes to
have Maxim TV in 40 million homes by year’s end. To date, one unnamed cable provider agreed to carry Maxim TV with Darden in talks with an additional two operators.
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