FMCG giant Proctor & Gamble has invited major online media owners to talk about the benefits of the medium to its UK marketing chiefs, a move which suggests the Internet could play a bigger role in
its marketing strategy next year. AOL, MSN and Yahoo! are all participating in the P&G 'online week', which will take place at the beginning of December.
Read the whole story at NewMediaAge, November 18, 2004
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