Pivot Strikes Sponsorship Deal With Monster Worldwide, Targets Millennials

Pivot, the new TV network for young viewers, has struck a sponsorship agreement with Monster Worldwide, the big job site. Financial terms of the deal were not disclosed.

The effort, the companies say, is to bridge the “perceived gap between millennials and potential employers with a series of Monster.com branded components.” The sponsorship agreement, which will roll out Sept. 16, will integrate content on-air, online and across social media.

Some of the unusual creative executions will include a Pivot-produced original documentary that explores the personal stories of real-life job seekers across the country.  

Pivot will air Monster.com branded segments for its late-night topical show, “TakePart Live,” which include nine in-studio “Find Better” segments to air September through December. These segments will feature career coaches, seasoned executives and job seekers.

Pivot, a network from Participant Media, launched last month with 40 million cable, satellite  and telco subscribers, targeting viewers 18-34.

Evan Shapiro, president of Pivot, said earlier this year during its upfront presentation the network will be distributed to an estimated 10 million homes that have broadband access but no television.



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