NBC Levels Rivals With 'Sunday Night Football'

NBC continued where it left off last week on Sunday night -- flattening the competition thanks to its big “Sunday Night Football.”

NBC posted a Nielsen preliminary 6.3 rating/17 share among 18-49 viewers (15.9 million viewers overall) -- more than doubling its next-closest competitor CBS, which scored a 2.9/8. Fox earned a 1.8/5, while ABC came in at a 1.4/4 and Univision took a 1.0/3.

That said, NBC didn’t do as well as its first game of the season a week ago. This week’s contest between the San Francisco 49ers and the Seattle Seahawks was at a 7.4 rating/ 19 share. A week ago, the Sunday night game got to 9.1 rating.

While the other networks haven’t offered up their full slate of new fall programming yet, CBS still earned big numbers from nearly concluded summer show “Big Brother," which had roughly a 2.8/8 number, in the 8 p.m. hour. (CBS and Fox prime-time programming was delayed due to their own NFL programming, which spilled into prime time from late-afternoon time periods).

The best for Fox came from “The Simpsons” at 7:30 and then at 8 p.m., which took in a 1.9/6 and a 2.3/6, respectively.

ABC posted a 1.9/5 for its two-hour showing of “The Miss America Pageant,” starting at 9 p.m. This was up 19% from the last time the event aired back in January of this year.



Next story loading loading..