Bastian Lehmann, the founder/CEO of the delivery app company Postmates told a customer to "f*uck off" when he accidentially responded to a complaint email instead of forwarding it on to his team. "Someone also please tell her to fuck off," he wrote. The customer took to Twitter to share her experience which led Lehmann to make a public apology on his blog. "My e-mail, which outlined how to resolve the customer issue, contained a bad joke which was very poor in taste," he wrote. "Subsequently, the bad joke was sent to the customer."
Apology = right move.