Fairfield Inn & Suites is launching its Design for Habitat Facebook application, which will culminate in a brand donation of up to $50,000 for the charity.
More than 350 locations of the hotel across North America are preparing to extend their hospitality and "Spirit To Serve" to families in need of affordable housing through Habitat for Humanity.
The brand has had a relationship with the charity for 18 years.
"For nearly two decades, we have worked with Habitat for Humanity affiliates to give back to the hundreds of communities that have supported the Fairfield brand over the years," said Shruti Buckley, vice president and global brand manager, Fairfield Inn & Suites, in a release. "This year, we are proudly carrying on our tradition of hospitality and service through our new Facebook application, which is designed to engage even more people in supporting this great cause."
With the goal of doubling participation from last year, the brand will support local Habitat for Humanity affiliates through volunteering and fundraising activities.
Beginning Oct, 1, Fairfield Inn & Suites associates, owners, franchisees, and guests will volunteer throughout the month to support Fairfield's Rally to Serve program by participating in local Habitat for Humanity builds and other various volunteer activities to create safe and affordable housing in partnership with low-income families.
The Facebook app allows people to creatively build virtual homes and customize them with elements, such as landscaping and house colors. Through Nov. 30, Fairfield Inn & Suites will donate $10 for each virtual house built, per consumer per day, with a minimum donation of $25,000 and a maximum donation of $50,000 guaranteed. The application includes a "heat map" that indicates which regions across North America are recording the most donations.
In addition to sponsoring and building homes, Fairfield Inn & Suites associates will continue to participate in fund-raising activities that support Habitat for Humanity's home-building efforts, including volunteering at Habitat ReStores, providing meals for volunteers and hosting events that provide opportunities for donations to local Habitat affiliates.
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