Around the Net
Microsoft Gives Bing A New Identity
- Bing Search Blog, Tuesday, September 17, 2013 12:47 PM
Microsoft wants to change Bing's image, so it created a new logo with a simpler typeface and revamped how it displays search results on the engine, moving from three columns to two. For Bing, the focus has become the warmest colors on the palette -- primarily orange and yellow, Scott Erickson, senior director, brand and creative at Microsoft, wrote in a blog post. The new Bing identity becomes more than a logo and a color palette, but rather a brand architecture that allows the engine to evolve. Some believe that evolution turns Bing into the foundation supporting Microsoft apps and cloud services.
