OPA: Content Still King

  • November 18, 2004
Last month, Web users continued to spend more time at content-related sites than those devoted to communications, according to a report released Thursday by the Online Publishers Association in conjunction with Nielsen//NetRatings. In October, 40.2 percent of online time was spent on content sites. Although that figure represented more time spent than in any other category, it was down slightly from a 40.8 percent share in September. After content, users spent the most time at communications sites, which garnered a 39.8 percent share--followed by e-commerce, with 15.8 percent, and search, with 4.3 percent.
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