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Breakfast, Fast Casual Drives Traffic

Customer traffic at U.S. restaurants in the second quarter this year increased 1% versus the quarter in 2012 largely because more people are going to QSR breakfast and fast-casual traffic. The latest data from The NPD Group/CREST counts 15.7 billion customer visits for the April-May-June quarter, returning the U.S. foodservice business to its 2009 level. In addition to the traffic increase, consumer restaurant spending rose by 3%, driven by a higher check average.

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