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How Content Drives More Leads, High CTRs
- MarketingSherpa, Wednesday, September 18, 2013 11:22 AM
Content now generates 20% higher click-through rates in email for InsideOut Development, and 83% of the company's email channel leads. Site visitors come to read the valuable information, but not all companies want to share their "trade secrets." Adam Sutton outlines a four-step case study and the main guidelines that the team took to complete a successful strategy of 87% lower opt-out rate, and 388% more leads. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.