Around the Net
Virgin Mobile Tests Blink-Sensitive Ads
- Gigaom, Wednesday, September 18, 2013 11:42 AM
On its YouTube page, Virgin Mobile is testing new Webcam-reliant technology, which track users’ eye movements, and the changes ads be served whenever they blink. Dubbed “BlinkWashing,” the program requires a user’s permission to turn on their webcam, and then needs to be properly calibrated. Despite these limitations, however, GigaOm’s Alex Colon calls the technology “mesmerizing.”
