BancVue, a provider of dynamic marketing and data-driven consulting solutions to community financial institutions, tapped Austin-based agency, Proof Advertising, as media agency of record for its brand of free reward-based checking accounts, Kasasa.
Proof won the business following a review that began in April. The agency will be responsible for partnerships, sponsorships, and consumer-driven digital, traditional, and grassroots media strategy, planning and buying for each financial institution offering the Kasasa brand.
In addition, Proof will also handle financial B2B media for BancVue. Creative duties are handled in-house. The account is estimated at $10-12 million.