The Future Is Now, According To GE

by Amy Corr @MediaPostOTL, September 18, 2013

GE’s latest ad under its “Brilliant Machines” umbrella features the time-travelling DeLorean from the movie “Back to the Future,” with Michael J. Fox narrating the ad. “The Future Is Now” describes how technology described in the 1980s movie exists today — and the ways GE uses supercharged turbines to power entire cities. “The turbines of today will power us all into the future,” concludes Fox. Let's hope it's carbon neutral. See it here. BBDO New York created the campaign.

ad campaign, tv

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