• September 18, 2013

Marketers finally have a name they can use when referring to Google's anonymous identifier for tracking ads that the company has been working on for some time. AdID would replace third-party cookies as a method for advertisers to track Internet browsing activity.

"The AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web, the person said, on condition of anonymity," reports USA Today. The code would allow advertisers to track consumers across media and devices, but the details such as whether it will require a sign-in are unknown.