• Mashable, Thursday, September 19, 2013 9:06 AM

Android may have a bigger chuck of market share, but that doesn't worry Apple CEO Tim Cook, since people are using Apple devices more. Regarding Android's commanding share of the mobile phone market, Cook cited research during a BusinessWeek interview noting that 55% of all mobile Web activity comes from iOS devices. “Does a unit of market share matter if it’s not being used? For us, it matters that people use our products. We really want to enrich people’s lives, and you can’t enrich somebody’s life if the product is in the drawer," says Cook. He also points to the new fingerprint scanner on the iPhone 5S as breaking new ground. 

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