JWT Canada was named creative agency of record for Air Canada, following a review. JWT Canada will handle all of Air Canada’s global brand communications and digital marketing beginning January 2014. Mindshare Canada will handle all media planning and buying.
“JWT demonstrated strong capabilities in strategy, creative, and digital throughout the search process,” said Craig Landry, Vice President of Marketing at Air Canada.
Current JWT Canada clients include Canada Bread, HSBC, Johnson & Johnson, Mazda, Nestlé and the University of Toronto, among others.
“We are thrilled to be working with such an iconic brand that is leading in a highly-digitized, competitive and fast-paced media environment,” said Jake Norman, President and Chief Strategy Officer, Mindshare CanadaAir Canada spent $2.6 million in measured media in 2012, according to Kantar Media.