Commentary

BBDO Does Awesome Work For Gillette...Right After Losing Account

Pointing out a truism that we see repeated over and over again in the advertising business, Stephen Foster, writing in More About Advertising, points to some recent work that BBDO just did for Gillette. He makes note of the fact that the work is awesome. And it is. Funny thing, though -- and this is where the truism comes into play -- BBDO just lost the account to Grey and is serving out its last days on the account. Watch out, Grey, the bar has just been raised.

JWT Canada is flying high (oh, please!) after being awarded the Air Canada creative account. The agency will handle the brand's global brand communications and digital marketing beginning in January. Mindshare will handle media planning and buying. JWT Canada adds Air Canada to a roster of clients which currently includes HSBC, Johnson & Johnson, Mazda and Nestle.

There's something to be said for an advertising professional who gets hired back to an agency they worked for before. It doesn't happen very often, but it does happen. In fact, it happened to yours truly, thank you very much! We are just that awesome. Anyway, back to the news at hand. GlobalHue has hired back Tracey Jennings. Jennings, who three years ago left GlobalHue as account director, has returned as SVP Group Account Director. Between her first and second stint at GlobalHue, Jennings was group director at Matlock Advertising. Jennings, who has been recognized as one of Black Enterprise's 2013 Top Women Executives in Advertising and Media, Rolling Out Magazine's 2012 Top 25 African-American Women in Atlanta and has received the City of Atlanta Resolution of Commendation, will work on the Walmart account.

More changes are afoot at Arnold Boston. Paul Nelson and Elliott Seaborn have been promoted to managing directors. Both will take on more operational oversight and client management. Nelson has been with Arnold since 1995 and works on the Legacy anti-tobacco account as well as Jack Daniels and the CDC's Tips From Former Smokers effort. Seaborn has been with Arnold since 2011 and works on the agency's Progressive account. Both men are over 40, which is an awesome sign of Arnold's ability to avoid shiny new object syndrome. Both will report to Arnold Boston President Pam Hamlin. The changes are one of a few under the reign of new worldwide CEO Robert LePlae, who recently filled the exiting Pete Favat's creative role with Wade Deavers and Pete Johnson.

Cleveland-based Brokaw, ever the witty one, has received over 200 resumes in response to its quirky recruitment campaign that celebrates Cleveland as a place where jorts are still in style, where you can afford a mansion on a media coordinator's salary, and where you're slightly more attractive than you would be in, say, New York. The tongue and cheek campaign pokes fun at the agency's hometown, yet has received resumes from people currently working at Mullen, Crispin Porter + Bogusky, Leo Burnett and Draftfcb. Cleveland. Who knew?

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