Around the Net

Commentary

Pay Attention To Local Search Nuances

Data, algorithm, interface, transaction, and delivery are the five layers of local search, per Amanda DiSilvestro. She lays out the details of each and how they influence local search strategies. For example, search strategies will include --  if they don't today -- a transaction-based technology that relies on in-store mapping through GPS in smartphones. Read the article here.

Read the whole story at Search Engine Watch »

Next story loading loading..
About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.