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Cartoon Network, Ferrero Won't Food Market To Kids

  • Adweek, Friday, September 20, 2013 11 AM

Ferrero USA, a subsidiary of the global chocolate and confectionery company, which makes such products as Nutella and Tic Tac, pledged not to advertise to children under 12. The company joins other members of the CFBAI, including Coke,  the Hershey Co., and Mars, which also do not direct ads to kids. On the media side, Cartoon Network pledged it would not license its characters to food companies unless they meet the CFBAI's nutrition standards for marketing food to kids. The health push is led by Michelle Obama who is trying to corral food companies and networks to help lower obesity rates in children.

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