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ExactTarget Upgrade Includes The Ability to Track Gmail Tabs Metrics

Digital marketing services firm ExactTarget, a salesforce.com company, released a new user interface for its email marketing products this week. One cool feature is the ability to measure Gmail Tabs engagement data. The redesign also allows marketers to manage data in real time with drag-and-drop segmentation, ad hoc customer reporting, and campaign performance benchmarking from Return Path.

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